I’ve solved a lot of UX problems over the years, but these are some of my faves.
Improving auto-transfer experiences with AI
What if AI could help Brex customers earn yield without any manual fund management? This is the idea that led my hackathon team to create an award-winning AI chatbot concept.
Rethinking Brex’s email strategy for customer value
When Brex’s non-existent strategy for transactional emails started impacting customers negatively, it was up to me to clean up the mess and set things right.
$5 Goals: a unique stakes-based goal tracking app
Who says content designers aren’t product designers? Unfortunately, a lot of people. Well, I’ve proved them wrong by building an end-to-end app with my advanced Figma and system architecture skills.
User-centric design in Facebook’s ad setting revamp
What do you get when you combine billions in ad revenue, scrutiny from regulators, and complex data systems? One really challenging content design project.
Validating information architecture through user testing
Making complex injury insurance info findable doesn’t start with words on a page – it starts with a contextual IA you can move through intuitively.
Defining standards for crafting effective sponsored ads
When Best Buy’s sponsored ads weren’t performing well, I created content design standards to save the day.
Adapting user experiences for COVID-19 restrictions
When Canadian provinces announced new restrictions for retail stores right before Black Friday, Best Buy needed a lot of content and FAST!
Maria the Copy Cat 