Online Ads

Ads don’t have to be annoying or disruptive! I know because I wrote a bunch that blended seamlessly into Best Buy Canada’s overall experience.

Native Ads.

Fitting clear and compelling copy into 55 characters (yes, including spaces) is definitely not easy. And when you add balancing vendor expectations with keeping a native ad experience, and you’ve got yourself a challenge. Explore a few of my favourite examples below to see how I brought ad copy to life.

A portable audio ad written as part of our 2020 Mother’s Day campaign.

House Ads.

In addition to vendor funded ads, I also wrote copy for Best Buy’s internally funded ads, or house ads. From promoting marketing campaigns, sales events, or corporate initiatives, I was thrilled to get the opportunity to write copy for a such huge range of promotions.