Sometimes a brand needs a refresh and I’m just the cat to help. I did just that when Aequilibrium Software rebranded with all-new services and messaging.

As their content lead, I rewrote the entire website and championed a new brand voice for the company. Check it out!

A new voice and style guide.

Aequilibrium’s marketing team had been tinkering with a new voice before I joined, but it just wasn’t working. Despite aiming for simplicity, the voice was complex and difficult to write it. Not only did I refine the voice to make it what Aequilibrium truly needed, but I championed the voice throughout the business to make sure our writers understood it and could write the voice easily.

Download the PDF below to see the style guide I created to explain the voice, provide writing examples, and share with my team to set them up for success.

Meet the Empathetic Expert:

A refreshed website.

A refreshed brand needs a refreshed website. It was up to me to rewrite our old website copy and craft new copy from scratch to reflect our new services, positioning, and brand voice. Preview the homepage below or download the PDF to see content for every page.